Until recently athletes tended to lean into a single discipline. Weight lifters stayed in the gym and stayed away from cardio, whereas runners stayed away from weights. Until Nick Bare came along and jumpstarted the hybrid athlete movement, where athletes now try to lift heavy weights while also doing marathons, triathlons and so on.
Business Ideas
- Hybrid Athlete Data Analytics: Create software or apps that analyze hybrid athletes' performance data across different sports
- Hybrid Athlete Certification Programs: Develop a certification for someone to be classified as a “hybrid athlete”
- Hybrid Athlete Newsletter: daily newsletter for hybrid athletes on news, events and equipment reviews in the sector