“Kidults” are one of the fastest growing customer segments out there.

In Q1-24 adults bought more toys for themselves than for any other age group for the first time ever, surpassing toys for even the historically-dominant preschooler market.

We’re in the early stages of a wider trend here and many people are gonna make bank from this market in the coming years.

Business Ideas

• 3D Printer for Toys: a product where adults can design and 3D print toys they want
• Kidult Podcast Network: A network of podcasts which cater to the kidult demographic focussed on different toy brands e.g. LEGO, Pokémon etc.
• Adult LEGO Clubs: Start clubs or communities where adults can gather to build and share LEGO creations, host competitions etc.