Title: Groupon for Birthday Rewards

Tagline: A piece of cake

Available Domain: Birthdaybonus.io

TLDR: An app which aggregates birthday offers from brands and retailers for users to redeem

1. Problem/Opportunity❓

The Problem/Opportunity: Depending on your age a birthday is either a blessing or a curse. Although they’re clearly good for your health.

But in truth birthdays are a time for celebration, reflection but most importantly…receiving gifts. And it turns out tonnes of brands out there are keen to gift people vouchers or free samples on their birthdays to make them feel special buy more stuff in the future. So why not build an app which highlights all of these deals someone’s entitled to on their big day? Here’s what we’re thinking.

Market Size: The online daily deals market was valued at about $6.2 billion in 2022 in the USA alone

2. Solution ✅

The Idea: An app which aggregates birthday offers from brands and retailers for users to redeem

How it Works:

• A user signs up to the app and provides proof of their birthday as part of the sign up flow
• They can browse free deals that are available to them on or near their birthday both online and in stores/restaurants near them using their location data
• Users can then redeem these deals and even share deals with their friends on their birthdays

Go-to-market: You want to go directly to brands here and offer the rewards to customers directly in the app as an acquisition channel for customers

Business Model: Charge brands a fee to list their deals on the platform

Startup Costs: You could start this as a simple directory very cheaply, prove out the concept, then invest to build an app

3. How You’ll Get Rich 💰

Hold: This could be a cool little cash flow business for whoever builds it